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Redesigning Mobility

The Playbooks aren’t just guides; they’re a response to a global need. As cities chase climate targets, families demand smarter options, and bike shops, brands, policymakers, and entrepreneurs seek sustainable models, one thing is clear: the future of mobility must be circular, inclusive, and service-led. This is where the Mobility Playbooks begin—turning intent into operational design.
 

Built from Experience

These Playbooks were shaped in the field, not in theory. They draw on real operations and system-level decisions from building a circular mobility company—and a leasing company—from scratch (Kids’ Cycling Mobility). Every insight, pitfall, and framework has been tested in action and is shared to help you move faster with fewer mistakes.

Why Now?

Circular mobility is at an inflection point. Families are moving beyond ownership, cities are rewriting policy, and manufacturers are redesigning for services. What’s missing are actionable, cross-sector solutions. The Mobility Playbook meets that urgency with field-tested tools for access-based family mobility (kids’ bike leasing). Mobility is a system: when one layer fails, the whole ecosystem breaks.

Designed for Impact

Built for Policymakers, Bike Brands, Retailers, Bike Shops, and Entrepreneurs, these Playbooks isn’t a statics document—it’s also an operational tool. Use it to inform decisions, align stakeholders, and execute: the insights are crafted to inspire action and empower the people shaping tomorrow’s urban mobility.
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Jaana Ylikoski

Jaana Ylikoski is a founder and the driving force behind the Mobility Playbooks. With roots in Mobility-as-a-Service and deep operational leadership in circular mobility, she built and led one of Europe’s first kids’ bike-leasing services—turning field operations into scalable service. 


Her work in kids’ cycling and circular services has been recognized by EIT Urban Mobility and the European Institute of Innovation and Technology’s New European Bauhaus (European Union Body), and was featured on World Cycling Day 2025. She brings 18+ years of experience in business development, international sales, and project management. Jaana believes every child deserves access to sustainable, affordable mobility. And the world doesn’t need more bikes or products—it needs smarter systems.

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