About the Playbooks - Redesigning Mobility
The Playbooks aren’t just guides; they’re a response to a global need. As cities chase climate targets, families demand smarter options, and bike shops, brands, policymakers, and entrepreneurs seek sustainable models, one thing is clear: the future of mobility must be circular, inclusive, and service-led. This is where the Mobility Playbooks begin—turning intent into operational design.
These Playbooks were shaped in the field, not in theory. They draw on real operations and system-level decisions from building a circular mobility company—and a leasing company—from scratch (Kids’ Cycling Mobility). Every insight, pitfall, and framework has been tested in action and is shared to help you move faster with fewer mistakes.
The Only Playbooks for Circular Mobility — Built on Real-World Experience
Circular mobility is changing how families, cities, and businesses move — from kids’ bike leasing to cargo bike fleets and scooter subscriptions. But too many pilots fail, and services collapse, because the systems behind them aren’t built to last.
The Mobility Playbooks solve this problem. They provide practical guidance for building, scaling, and sustaining circular mobility services — based on real operations, not theory.
Why These Playbooks Matter
✔ Unique — the first playbooks dedicated to circular mobility models
✔ Practical — tested in real-world bike subscription and leasing operations
✔ Trusted — kids' circular bike mobility model recognized by EIT Urban Mobility, and Institute of Innovation & Technology (EIT), powered by New European Bauhaus (European Union Body), and World Cycling Day
✔ Impactful — aligned with the UN Sustainable Development Goals
✔ These playbooks help operators (Retailers, Manufacturers, Bike shops) and Policymakers avoid mistakes, protect margins, and design scalable systems.
Who They’re For
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Policymakers & city leaders shaping mobility and climate strategies
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Operators & entrepreneurs running bike, cargo, or scooter subscriptions
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Retailers & bike shops building lifecycle-friendly services
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Manufacturers designing sustainable products
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Investors & strategists evaluating scalable, resilient business models

Jaana Ylikoski
Founder · Mobility Strategist · System Builder
Jaana Ylikoski built and operated one of Europe’s first kids’ bike subscription services — partnering with leading brands, retailers, logistics, and service providers. With decades of experience in the cycling and mobility industry, her work has been recognized amonst others by the European Institute of Innovation and Technology (EIT), EIT Urban Mobility powered by the New European Bauhaus as a Top 20 Startup in Europe, and World Cycling Day. The Mobility Playbooks condense this system-wide experience into actionable strategies for industry leaders worldwide.
