Jaana Ylikoski works at the intersection of economic systems, policy frameworks, and real-world execution. Bridging a gap between policy ambition and real-world execution in systems. 

 

Her background stems from building and leading a cross-border mobility business, where she designed operational, financial, and market structures within regulated European environments.

This experience provided direct insight into how policy frameworks, funding mechanisms, and market realities interact — and revealed a recurring challenge: well-designed policies, and financing instruments often struggle to translate into governance architectures and effective operational implementation, and capacity. 
 

With over 18+ years of experience in business development, including 6 years of entrepreneurship, she focuses on bridging the gap between strategic policy design and operational delivery. 

 

She has held strategic and operational roles in cross-border and regional Mobility-as-a-Service (MaaS) initiatives across the Baltics, Switzerland, the United Kingdom, and Sweden. She has served as Chair of the Board at One Mobility Ltd., Finland, an Urban mobility services company, and as a Board Member at Loïva Ltd., Finland, a Sustainable mobility and transport systems company.
 

She has also published analytical work on execution bottlenecks, contributing insights through professional networks and publications addressing systemic implementation challenges in mobility and sustainability transitions. Her work examines how Europe’s transition agenda — from mobility to climate and industrial transformation — is increasingly constrained not by ambition, but by execution capacity.
 

Her current work focuses on aligning policy design with real-world implementation. She is particularly interested in sustainability transitions, circular economic models, and the structural conditions required for new systems to function in practice. By combining entrepreneurial experience with systems-level analysis, she explores how regulatory frameworks, economic incentives, and market actors can operate more coherently to enable sustainable change.

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Selected Experience
 

• Built and led a cross-border mobility business in regulated European markets, serving 2600 recurring orders with robust operational infrastructure

• Designed operational and financial structures in policy-dependent sectors involving 20 stakeholders

• Worked at the intersection of market actors, regulation, and sustainability transitions, enabling real-world execution

• Developed insights into the practical implementation of policy and execution frameworks
   

Recognition & Engagement
 

• Top 20 European Companies (2025) – European Institute of Innovation and Technology, Urban Mobility (EIT) & New European Bauhaus (NEB), Belgium

• Mobility as a Service Innovation Award (2017) – Best Mobile Service – Utility & Infotainment, Finland
   

Notable Publications
 

• The Circular Mobility Execution Framework™ 2026, and Beyond

• The Mobility Delta Model™ quantifying the execution gap

• Implementation Capacity as Infrastructure: Empirical case evidence from integrated system design and operation

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