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Callout: Delivery Companies. The Policy Blind Spot Driving Circular Mobility: Why First- and Last-Mile Deliveries from Manufacturer to Customer Matter?
We talk about cycling as zero-emission. But if every bike travels thousands of kilometres in trucks, ships, or planes before reaching a...
Jaana Ylikoski
Sep 18


Callout Bike Shops - The Hidden Strain on Small Players in the Cycling Industry
Smaller bicycle shops, especially in rural areas, are struggling to keep up with the pace set by larger players. Not every shop wants to...
Jaana Ylikoski
Sep 17


Callout: Policymakers - Why Circular Mobility Needs Political Courage
Cities across Europe are busy painting bike lanes and publishing climate strategies. Policymakers talk proudly about cycling revolutions,...
Jaana Ylikoski
Sep 15


Callout: Bike Manufacturers — Leasing Isn’t Traditional Sales
Let’s be clear: Bike manufacturers risk losing more than they gain if they treat leasing like retail. The future of kids’ mobility is not...
Jaana Ylikoski
Sep 10


The Kids' Bike Leasing Ecosystem Is Fragmented — And No One Wins This Way
What’s blocking Circular Kids’ mobility — How smarter cooperation can unlock progress On the surface, it looks like progress. Everyone...
Jaana Ylikoski
Aug 12
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