Find the Playbook that Fits Your Mobility Goals
📩 Circular Mobility Newsletter — First Month Free
Europe’s transition to circular mobility demands clarity, evidence, and steady leadership. This monthly briefing delivers the signal above the noise.
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First month free — cancel anytime
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Concise, practical analysis you can act on
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Use your monthly resource
0€ for the first month, then 19,90€/month, cancel anytime
Circular Mobility Done Right — Playbook
Avoid the 74 Pitfalls that Sink Services
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Too many businesses fail for reasons we already understand — and for those we have yet to confront. This Playbook sets them out plainly: 74 critical Pitfalls that Sink Services — backed by data, not just theory.
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If you want to avoid wasted resources, pushbacks, and fragile models, this is where you begin.
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Price: 49,90€ (inc. VAT)
Circular Mobility Strategy Playbook
Proven System-Level Strategies to Future Proof Your Business
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For Policymakers, Operators, and Industry Leaders ready to move from ambition to action. This guide provides a comprehensive, data-grounded framework to redesign models, align incentives, and scale what works — sustainably, competitively, and with lasting impact.
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"We Love the Kids' Mobility Playbook!"
- James Scherrer, World Cycling Day
Regognized by Global Cycling leaders
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Every Playbook is designed to deliver practical results, not theory.
What These Playbooks Helps You Do?
Protect your capital:
Skip the costly mistakes that drains margins and stall business operations & pilots
Scale faster:
Apply proven checklists and metrics to accelerate rollout, reduce downtime, and improve asset utilization.
Built trusted services:
Deliver solutions that meet customer expectations, win policy support, and sustain long-term growth.
Author of the Frameworks, and Strategy
Jaana Ylikoski is the author of the Circular Mobility Execution Framework™ and the Mobility Delta Model™, and the architect of a circular children’s active mobility access model designed for scalable, EU-level deployment. The business model and company were recognised among the top 20 European companies by the European Institute of Innovation and Technology (EIT) and EIT Urban Mobility, powered by the New European Bauhaus (NEB) initiative (European Union body), and aligned with the UN Sustainable Development Goals.
Her Playbooks have also been acknowledged in connection with World Cycling Day and by global cycling leader James Scherrer. Built on real-world operational experience at both local and scaled levels, the Playbooks translate practice into tested, actionable strategies for designing and executing high-impact, sustainable mobility systems.
The Experience behind these Playbooks
The Experience behind Systems and Frameworks
These Are the Global Goals at Stake
Circular mobility models don’t just strengthen businesses — they advance the UN Sustainable Development Goals. Every playbook insight is tied to creating value for people, planet, and profit.
SDG 3 – Good Health & Well-Being
Active mobility improves public health, cuts emissions, and creates cleaner cities.
SDG 10 – Reduced Inequalities
Affordable access to bikes, cargo solutions, and shared mobility levels the playing field for families and communities.
SDG 11 – Sustainable Cities & Communities
Circular systems reduce waste, extend product lifecycles, and support climate-forward cities.
SDG 12 – Responsible Consumption & Production
Lifecycle models reduce overproduction, extend asset use, and keep products in circulation longer.
SDG 13 – Climate Action
Circular mobility lowers emissions, reduces resource intensity, and supports cities in meeting climate targets.
