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This practical guide reveals 74 common pitfalls encountered in real-world circular mobility operations — and shows you exactly how to avoid them. Whether you’re a Manufacturer or Policymaker, this playbook is your shortcut to smarter decisions, fewer missteps, and more resilient growth. In circular business models, the cost of getting it wrong is high. This guide ensures you get it right.
 

What You Will Gain

  • Learn from real-world and common failures so you don’t repeat them

  • Save capital by avoiding costly mistakes in assets, pricing, and logistics

  • Shorten your learning curve with proven operational fixes

  • Build services that are more resilient, scalable, and trusted
     

Why This Playbook

In circular mobility, the cost of getting it wrong is high — pilots collapse, margins vanish, and customer trust is lost. This playbook is the first of its kind, built entirely from lived operational experience, not theory. It captures mistakes made in practice and shows you exactly how to avoid them.
 

Who It’s For

    Policymakers

  • Fragmented policies leave cycling outside core funding streams.
  • Procurement rules still reward one-off purchases, not circular service models.

  • Kids’ and family mobility needs are ignored, despite climate and equity goals.

  • Without harmonised data, policy impact remains invisible.

    Bike Manufacturers

  • Overstock, supply chain backlogs, and discounting erode margins.

  • Price wars and consumer demand for discounts cut profitability.

  • Lack of funding makes adapting to circular or digital models difficult.

  • Rapid technology shifts (e-bikes, AI) put slower movers at risk.

  • Balancing market pressures with long-term sustainability goals is harder than ever.
     

What’s Inside

  • ~55 pages PDF + Free 6-page Executive Report

  • 74 common pitfalls across assets, pricing, logistics, and policy

  • Practical, actionable fixes you can apply immediately

  • Insights drawn directly from real-world European operations
     

Why 49,90€

Because avoiding even one critical mistake can save you thousands in wasted assets, failed pilots, or lost customers.
This playbook gives you a shortcut to smarter decisions — at a fraction of the cost of learning through trial and error.
 

  • Includes Circular Mobility Done Right - Avoid the 74 Pitfalls that Sink the Services Free 6-page Executive Report
  • Instant digital download · Secure checkout · 14-day satisfaction guarantee

Circular Mobility, Done Right – Avoid the 74 Pitfalls That Sink Services

€49.90Price
  • Technical Specifications

    • Circular Mobility Done Right - Avoid the 74 Pitfalls that Sink the Services Free 6-page Executive Report

    • Format: Digital PDF, other formats available on request

    • Length: ~55 pages

    • Language: English

    • Delivery: Instant download

    • 14-day satisfaction guarantee, 100% refund, secure checkout

    • License: No resale – All rights reserved.

    • Additional details: All the products include VAT (14%). At checkout, once you fill in your information, you’ll see multiple secure payment options available.

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The behind These Playbooks

Founder, Author of the Playbooks
 

Jaana Ylikoski is the creator of the sustainable and affordable kid's bike leasing business model, recognized by the European Institute of  Technology and Innovation (EIT) and Urban Mobility EIT, powered by the New European Bauhaus (European Union Body), and aligned with the UN Sustainable Development Goals.

Her Playbooks have also been acknowledged by World Cycling Day and global cycling leader James Scherrer. Built from real-world operations at both local and scaled levels, these Playbooks deliver tested , actionable strategies for creating sustainable, high-impact mobility solutions.

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  • Table of Content (TOC)

  • Introduction

  • Key Takeaways

  • No cost

Mobility Playbooks

Strategic Guiges for Circular Mobility & System-Level Change




Publisher Information

Jaana Ylikoski (Sole Proprietor)

📍 Helsinki, Finland

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74 Pitfalls also available on Amazon.

Mobility Playbooks
Circular Mobility, Done Right                 
Strategic Guide Playbook

The Mobility Delta Model™
The Circular Mobility Execution Framework™

 

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